Developed in response to Pilsner Urquell's expansion of its Tank Beer programme, this concept reimagines the traditional beer truck as a distinctive mobile brand experience. Designed to travel between festivals, events and public activations, the vehicle combines premium beer service with a bold architectural identity, celebrating the craftsmanship and heritage of the brand.

The project explores the design from initial concept sketches through to detailed technical development, material studies and high-fidelity visualisation, demonstrating the process from idea to buildable proposal.

Concept design, technical development and drawings by Alex Skinner.

CGI visualisations by Bob Emerson.